Bridgetown, Barbados.– Design Caribbean, a new brand created by brand experts EVillages wins a district ADDY award. The corporate re-brand submission of Design Caribbean, a Caribbean Export Development Agency (Caribbean Export) product, first won GOLD at regional level in March and now wins a SILVER ADDY at district level, placing the corporate re-brand of Design Caribbean in the National ADDY Awards finals. The ADDY awards competition is the largest creative competition in North America with over 40,000 local submissions competing in 200 markets across the Caribbean and United States.
EVillages is proud of the brand created for Design Caribbean, and its ability to be recognized internationally and outside of the Caribbean. “This brand was developed to appeal to an international audience of retail buyers; to attract them to the unique and inspiring style Caribbean artisans have to offer”, says Renae Quinton, principal of EVillages Ltd. “We have great expectations for this brand to go further in the national competition” which is scheduled to take place May 4-5, 2012, in Washington, DC.
The ADDY award wins not only provide recognition of the creative capabilities firms like EVillages but also entrance to the National ADDY Awards places them on par with large international agencies. An internationally recognized design and marketing agency working with export ready Caribbean businesses, helps support the export potential of local companies internationally, bringing foreign exchange into the region.
Caribbean Export is a trade and promotion organization whose mandate is to ‘Take Caribbean Excellence to the World’. Their new brand and event Design Caribbean supports regional artisans to export their products to the international market; “Design Caribbean represents the artisans who are committed to the quality and sustainability of Caribbean culture and create hand made products to appeal to the contemporary international marketplace.” says Executive Director for Caribbean Export, Pamela Coke- Hamilton. “Working with EVillages while developing this brand was an inspiring and collaborative journey. We are very pleased with the results.”
Brand experts, EVillages, operates as a streamlined, innovative, outsourced marketing department, providing creative design, marketing and website development services to the business sector. With a particular focus on corporate branding for the tourism and financial EVillages works with a cross section of businesses throughout the region. EVillages’ combination of experience and entrepreneurial spirit has produced successful results for clients and are recognized with 20 ADDY Awards in just four years.