Punta Cana, Dominican Republic.- Puntacana Resort & Club has appointed Lizette Hassell Director of Sales and Hospitality of the property’s three hotels; Tortuga Bay, The Westin Puntacana Resort & Club, and Four Points by Sheraton Puntacana Village. In this newly created role, Hassell will oversee sales, events and meetings, while working closely with Grupo Puntacana’s marketing and public relations teams.
Hassell hails from Amsterdam where she was Director of Sales and Marketing for the five-star De L’Europe Amsterdam, a member of The Leading Hotels of the World. During her time there, she was instrumental in the renovation, rebranding and internal restructure of the marketing and sales departments.
In addition to her tenure at De L’Europe, she held director positions at luxury hotels such as The Betsy South Beach and spent 13 years with Hyatt Hotels and Resorts in the South Florida region. The combination of hallmark hotel groups and independent hotels experience will be an asset to the Puntacana Resort & Club, which includes both Starwood and Leading Hotels of the World-branded properties.
This year is particularly ceremonious for Grupo Puntacana, the Resort’s holding company, as it celebrates the 45th anniversary of the Punta Cana region’s development by Dominican businessman Frank R. Rainieri and Theodore W. Kheel, the late prominent New York attorney and labor mediator.
Built on the core values of sustainability and community, Hassell’s customer service oriented style and passionate work ethic will underscore the Puntacana Resort & Club’s continued growth mission: “Sin prisa pero sin pausa,” which means, “Without rushing, but never stopping.”