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Santo Domingo.-  The brewery Cerveceria Nacional Dominican Republic’s largest brewery, maker of the brand Presidente, will offer RD$4.55 billion in 4 year corporative bonds, with yields higher than the banks’ average, said the Securities Superintendence on its Web site.

He said the offering by the brewery, a subsidiary of the group Leon Jimenez, was approved and the investment would be used to expands its bottling operations, to purchases machinery, to transport and markets its products, as well as in imports and exports.

The service company Fitch Dominicana gave the bonds an AA+ rating, and their minimum purchase is of RD$100,000.

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COMMENTS
13 comment(s)
Written by: gouletcolonial This user is banned, 22 Feb 2008 2:10 PM
From: Cuba, it is a secret the censors are looking for me
they are gonna need a big war chest to compete..... the days of monopoly are coming to an end....this beer is way overpriced...partly due to high taxes but mostly due to......HIGH PRICES.....they will also need to trim the fat.....but the other guys are coming for them....and the public will win...competition is good
Written by: TFISKE This user is banned, 22 Feb 2008 2:22 PM
From: Canada, Alberta
Wow good comment!

I hope your intel is right!

Written by: Perception, 22 Feb 2008 3:15 PM
From: United States
Santo Domingo.- The brewery Cerveceria Nacional Dominican Republic’s largest brewery, maker of the brand Presidente, will offer RD$4.55 billion in 4 year corporative bonds, with yields higher than the banks’ average, said the Securities Superintendence on its Web site and their minimum purchase is of RD$100,000.


0000

I guess this is insured, Doesn't it/ DR Central Bank, LOL
Written by: gouletcolonial This user is banned, 22 Feb 2008 9:39 PM
From: Cuba, it is a secret the censors are looking for me
the amount of money that is going to be spent in this competition for the beer market will be astounding.....Let us hope.....price and quality are the deciding factor in the publics decision.....not some misplaced sense of national pride....if so you will be just putting gas in some executives Mercedes....and paying to much for beer....pride cometh ......with expensive beer.....MORE CHOICES LOWER PRICES
Written by: Perception, 22 Feb 2008 10:07 PM
From: United States
Gouli, there's some money problem at DR, we have to agree with that !!!!

Everyone its selling bonds down there !!!
Written by: BLANCO, 23 Feb 2008 12:10 AM
From: Dominican Republic
i wonder if they used "andy" the bond dealer...same guy who did the deal for Mejiaand received a tidy sum??
Written by: gouletcolonial This user is banned, 23 Feb 2008 6:44 AM
From: Cuba, it is a secret the censors are looking for me
you mean "scamin Andy" from the firm DOOEY, CHEATAM and HOWE is that the andy you refer to or another....please clarify
Written by: razon, 26 Feb 2008 2:37 AM
From: United States, Pensacola, Florida
I think this corporation should go public in the stock market. It might prove to be a very interesting pilot program to find out how to pump investment dollars into the economy...just a thought.

Razon
Written by: richardalberto, 26 Feb 2008 11:31 AM
From: United States
In my opinion this beer is jsut as good if not better than Corona and if marketed correctly can compete in the US market with Corona as the next great Latin American imported beer.
Written by: gouletcolonial This user is banned, 26 Feb 2008 2:54 PM
From: Cuba, it is a secret the censors are looking for me
to market it correctly you would have to give away a Presidente cooler to every bar in the united states ....because if it is not served very cold it is not very good....being better than corona is no big deal....
Written by: gouletcolonial This user is banned, 27 Feb 2008 10:50 AM
From: Cuba, it is a secret the censors are looking for me
http://www.nytimes.com/2008/02/27....ss/media/27adco.html?ref=business This is a very clever marketing campaign for a Mexican beer in U.S. market......I doubt if Presidente could ever come up with anything that good
Written by: richardalberto, 27 Feb 2008 1:48 PM
From: United States
Why because they'r Dominican? Wouldn't it be possible to hire an American based top notch ad agency to come up with a surprisingly good ad.
Written by: gouletcolonial This user is banned, 27 Feb 2008 3:20 PM
From: Cuba, it is a secret the censors are looking for me
precisely.....Miller is now only an associate..and their American distributors
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