Bruga also leads in ad campaigns.
Santo Domingo.- Dominican Republic's leading brand, Brugal, was bought by the maker of Famous Grouse whisky for more than RD$996 million (£200 million) (US$292 million), or an 83 percent majority stake, said the newspaper The Scotsman today.
It reports that Brugal’s new majority owner, Edrington, makes a foray into the rum market with Dominican Republic's best-selling rum, “it is Edrington's first foray into drinks of other brand than whisky since it laid out plans for expansion in its annual report two years ago.”
It said the whisky maker is looking to boost Brugal's presence internationally, including potentially introducing it into the UK. The brand is already on sale in a number of European markets, including Spain and Italy.
"Rum is one of the most exciting drinks within the spirits industry and has very high growth potential. It fits very well with our existing Scotch whisky brands”, he said, quoted by The Scotsman.
Brugal’s market share is around 80 percent, ahead of other leading traditional brands such as Barceló and Bermudez.
From: Dominican Republic
Just curious, but according to the numbers, RD$996 million, wouldn't that make it about $30 some-odd million dollars (U.S.)? Or is it possible that the peso amount is incorrect?
Written by: tejada, 8 Feb 2008 4:39 PM
From: United States
That's it? Wow, they ripped them off, I think.
Written by: Armando, 8 Feb 2008 8:36 PM
From: Dominican Republic
Whoever wrote this article should learn some basic math.
From: United States
Where are DR goverment business sale taxes ? Just a reminder !!!
New amount published on this sale!!! Actual US$292,000,000// 83% shares , for the Brugal CO./ Thats what they say ???
My earlier quote:
I do remember the outcry of Mr. Bengoa, shouting to Verizon Corp. for DR’s taxes and not to say late Shell Co. (DR’s interest bias). I’m pretty sure Brugal Co. stocks holders will disagree with me if you key at least 15% in taxes for their 65% business sale taking in consideration your US$ 900 M. number (I read it was around the US$500,000,000). DR‘s internal revenue office should be collecting about US$135,000,000. By the way, which is a good chunck of cash. But not to say, that the US$ purchase amount will never enter DR’s financial system.
Its everyone fleeing the Island ?
From: Cuba, it is a secret the censors are looking for me
I will post this again ....Perspective.....Greygoose vodka the brainchild of new york liquor peddler Sidney Frank created In 1997 no less not 1888.....was sold for 2plus billion dollars $$$$$$$$ an american marketing creation that is 11 years old sells for almost ten times what Brugal sells for
From: United States
Mr. gouletcolonial, I don't disagree with your number.
I'm trying to uncover their lies, typical of any business with capital above US$20.00
After all this is what (they) call business not shoplifting.
From: Cuba, it is a secret the censors are looking for me
the sin tax that the liqour industry pays here is more than all the tax paid by verizon and Shell each year for many years......it is very lucrative for the government....Now if they only spent it wisely...they never have yet
From: United States
Have you ever supervised the true collection of the so called "Sin Taxes" at DR.
From: Cuba, it is a secret the censors are looking for me
no I have not ...but for it not to be extremely lucrative for the government would be the exception ...it is a major revenue source for islands even more corrupt than here...thank you very much
From: Cuba, it is a secret the censors are looking for me
NO....I will not name them
From: United States
The name of the Islands or DR's people. ?
From: Cuba, it is a secret the censors are looking for me
perception what is you point?.....a free lunch?.....more fighter planes?......pay cost overruns on metro?
From: United States
A country that governs under "The rule of Law".
From: Cuba, it is a secret the censors are looking for me
if that is your one wish....The Genie will tell you to bugger off
From: United States, Port Washington, LI (New York)
At least it was Brugal and not "Bhabancourt" so let's go with the smart question for
the super haitian hero MR PERCEPTION, why this didn't happen in your country
Haiti??
Regarding the IP adress send the tom tom macoutes and see what happens...
I don't know where you live but You sound very oppresed as a human being.
From: United States
finally, it was 1 billion US or RD ?
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New amount published on this sale!!! Actual US$292,000,000// 83% shares , for the Brugal CO./ Thats what they say ???
My earlier quote:
I do remember the outcry of Mr. Bengoa, shouting to Verizon Corp. for DR’s taxes and not to say late Shell Co. (DR’s interest bias). I’m pretty sure Brugal Co. stocks holders will disagree with me if you key at least 15% in taxes for their 65% business sale taking in consideration your US$ 900 M. number (I read it was around the US$500,000,000). DR‘s internal revenue office should be collecting about US$135,000,000. By the way, which is a good chunck of cash. But not to say, that the US$ purchase amount will never enter DR’s financial system.
Its everyone fleeing the Island ?
I'm trying to uncover their lies, typical of any business with capital above US$20.00
After all this is what (they) call business not shoplifting.
At least it was Brugal and not "Bhabancourt" so let's go with the smart question for
the super haitian hero MR PERCEPTION, why this didn't happen in your country
Haiti??
Regarding the IP adress send the tom tom macoutes and see what happens...
I don't know where you live but You sound very oppresed as a human being.