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Santo Domingo.– Nestle Dominicana S.A. announced it will stop all ice cream production at its Manoguayabo factory immediately and will no longer produce or sell ice cream in the country.

According to a press release from the company, Nestle will also stop importing ice cream to the Dominican Republic due to the strong dominance of Bon Ice Cream, a brand that has dominated the Dominican market for 40 years.

This, along with competition from other ice cream companies, makes it extremely difficult to compete and grow in the country, where sales weren't able to grow sufficiently in order to make a substantial profit, the press release stated.

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COMMENTS
6 comment(s)
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Written by: gouletcolonial, 28 Jun 2008 6:23 AM
From: Canada
I hope a third party buys the equipment....this could be an opportunity for a hard working new guy
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Written by: Escott, 28 Jun 2008 11:30 AM
From: Dominican Republic, Sosua/Cabarete
Guess Nestles wasn't able to get HUGE government owned building to rent for a song like Helados Bon?
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Written by: time2rize, 28 Jun 2008 4:32 PM
From: Dominican Republic
I think Splash helados are alot more inexpensive and better taste that BON.
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Written by: lostorosdeazua, 29 Jun 2008 8:14 AM
From: United States
Nestle really could not complete with Helados Bon Etiqueta Negra. Their competing product just could not meet the quality. Nice to see a local business win out over the international juggernaut.
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Written by: MitaR, 1 Jul 2008 2:40 PM
From: Dominican Republic
Good made a favour to the Country Nestle Ice Cream is horrible
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Written by: Duane, 2 Jul 2008 5:32 AM
From: United Kingdom
I wish their third rate products would leave the UK too.
Their coffee is the most disgusting I've ever had the misfortune to taste.
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