Santo Domingo.- Dominican Republic’s online sales topped US$737.3 million in 2011, a growth of 46% compared with 2010, says a study cited by Carolina Forero, Visa E-Marketing director for Latin America and the Caribbean.
She said the country’s online sales are expected to reach US$972.3 million by 2012, a 31.8% jump between 2011 and 2012, based on the International Monetary Fund’s (IMF) GDP growth projections and its correlation with the growth of e-trade.
According to the e-trade study in Latin America commissioned by Visa, the country’s online sales will reach US$1.15 billion by 2013, climbing 18.3% between 2012 and 2013.
Interviewed by hoy.com.do, Forero said the growth results from increased access to digital payments media such as credit cards, which have contributed to the growth of online shopping.
She said local authorities together with national banks spur the relaxation of banking regulations so that more people can use the service. She said Visa supports the use of debit cards for online payments.