Santo Domingo.– Fashion designer Oscar de la Renta is planning to launch a fragrance for brides. The Dominican born designer wants his fragrance to become a big part of the bridal market.
According to De la Renta, "Bridal is such an important
business for us. What we want to do with our fragrance business is to tie back to our fashion."
The fragrance will be called 'Something Blue' and will retail for $85 for eau de parfum and $115 for the larger size of 3.4oz. Currently the designer’s fragrance line includes 'Live in Love,' 'Oscar,' 'Volupte,' and 'Pour Lui.'