Santo Domingo.- American Airlines will support the opening of film Up in the Air, which was the result of an integrated marketing alliance between AA and Paramount Pictures.

American Airlines products appear often during the film, which will be showed in its Admirals Club in different terminals, planes and hangars.

AA is even woven into the plot as character portrayed by George Clooney has a life goal of racking up 10 million miles on American Airlines and have the honor of having his name recorded on a airplane and be able to fly next to the carrier’s pilot in chief.

“Up in the Air" is the latest integration of the American Airlines brand into an abundant film history, including Three Guys Named Mike, in 1951, and in recent ones such as Home Alone, and Sex and the City.

“This film shows the history of real characters who coexist with brands every day and it’s a great opportunity for American Airlines to have a media tool such as cinema to reach our customers,” said Deborah Rodriguez, American Airlines for Sales and Marketing manager for Dominican Republic.

“The initiative aims to stress our interest in getting the audience closer to experience an attractive brand which provides added value when using our products and services,” she said.