Santo Domingo.– Presidente’s new advertising campaign conveys to tourists the warmth of the Dominican people, the beauty of beaches that lure in visitors from faraway lands, the flavor of its unique gastronomy and the Caribbean nation’s special touch.

It is not surprising then that its ad campaigns always manage to awe and strive to communicate the intensity, colors and flavor encompassed within the concept of Dominican identity.

To talk about Cerveza Presidente is to talk about the beer culture of Dominicans, who have long considered the beverage as their quintessential national product. Its seven decades of dominance in the Dominican market, where it has become firmly established thanks to its quality, freshness and the way it reflects the feelings and pride of the country that adores it, speak for itself.

Apart from winning over tourists that visit our island, Presidente’s success in foreign markets has lead to it placing the country in markets across the United States, the Caribbean and Europe. The indisputable Dominican ambassador is recognized in the US as one of the foreign brands with highest acceptance levels and has made the Dominican Republic one of the three largest Latin American exporters of beer into North American territory.