Santo Domingo.– The Ministry of Tourism (Sectur) launched a series of ad campaigns to publicize the country's main tourism attractions among its own residents as well as potential visitors from the United States and Europe.

According to Francisco Javier García, the Tourism Minister, the promotional effort, showcases the diversity of attractions in the DR, the Caribbean region's leading destination, such as beaches, mountains, golf, history, gastronomy, culture and, above all, the warm hospitality of the Dominican people.

The local campaign, “Tourism for Everyone,” seeks to encourage Dominicans to discover tourism attractions in the country under the slogans: “This Country is One of a Kind,” “The Country of Marvels,” and “The Best Country in the World.”

The campaign slogan being used in the United States is“The Republic of Colors,” and for Europe and the rest of the world it is “The Dominican Republic Has it All.”