SANTO DOMINGO. - The new profiles of the 21st century tourist raise the need to improve professionalism, competence and skills to attract and meet the needs of various global traveler segments, the Spanish expert Maria Carmen Hidalgo affirmed Wednesday.
The head of Madrid’s Correspondent University Tourism School (UDIMA), speaking in the "Seminar on 21st Century Tourism" held in UCE University’s the Tourism School, detailed the new tourist profiles and of the professionals responsible for the industry’s management.
Hidalgo said the 10 key points of competence, skills and attitudes of the ideal tourism professional are the abilities to be creative, committed, leader of multidisciplinary teams, versatile, ethical, address people by name, digital knowledge, quality and excellence, technical and humanistic training and have an open mind."
New professional profiles
She said the industry’s changes require the creation of new professional areas, citing the co called "Community Manager", responsible for the management of communities and social networks for commercial or marketing purposes.